Key Certifications and How to Use Them
Many products claim to be “natural,” “non-toxic,” or “eco-friendly” — but there’s no law defining these terms. That’s where third-party certifications can help.
Here are three of the most trusted:
- EWG Verified: Issued by the Environmental Working Group. Products must be free from chemicals of concern, fully disclose ingredients, and meet strict health standards. Found on personal care and cleaning products.
- MADE SAFE Certified: This label ensures that a product contains no known or suspected toxins to humans or the environment. Covers personal care, cleaning, baby products, candles, and more.
- Green Seal: Focused on cleaning and institutional products. Ensures low toxicity, no carcinogens, biodegradable ingredients, and effective performance.
Other helpful labels:
- EPA Safer Choice (cleaners, detergents)
- USDA Organic (food, personal care)
- Leaping Bunny (cruelty-free; often used alongside clean formulations)
When in doubt, prioritize ingredient transparency. If a company doesn’t fully list ingredients — especially for things like “fragrance” — that’s a red flag.